Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever


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by Dave Balter

Showing Rating details. More filters. Sort order. Jun 24, Melissa Massello rated it really liked it Shelves: shoestring-book-club.

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Get this guide on generating lasting buzz for your project without spending a cent from the original guerilla marketers behind BzzAgent. Dec 03, Lain rated it really liked it. An excellent take on word-of-mouth marketing from a leader in the field.

Through a step-by-step account of a fictional marketing campaign and real-life anecdotes, Balter conveys the realities, limitations, and pluses of WOM. Entertaining, funny, and easy-to-read. And not just an add for the BzzAgency. Well done! Jan 21, Susan rated it really liked it Shelves: non-fiction , business , read-in , print-book , library-book.

ISBN 13: 9781591841104

I really enjoyed this book. It was a quick read but packed with helpful tips for word of mouth marketing. Mar 29, Lori Grant rated it liked it Shelves: marketing-buzz-word-of-mouth. Jul 19, Jessica rated it liked it Shelves: academic , psychology , science. Pretty interesting take on this branch of marketing, but fairly outdated now.

Negative buzz is killing your brand

Dec 09, Jennifer rated it it was ok Shelves: sales , marketing. Very simple approach to word of mouth marketing. Jul 31, Hugh Chatfield rated it it was amazing.

Marketing via word of mouth - how to make it happen. John rated it really liked it Sep 25, Charlene Jaszewski rated it it was ok Nov 28, Kristy rated it liked it Sep 30, Fairuze rated it liked it Apr 25, Scott Lorenz rated it it was amazing Jul 09, Amy rated it liked it Nov 27, Sadok Kohen rated it really liked it Jan 23, Eric Brooke rated it really liked it Sep 29, Sandro rated it it was amazing Nov 09, Pyang rated it it was amazing Jan 18, Tim Stepanov rated it liked it Jan 26, Ricky Cadden rated it really liked it Jan 26, Johnson rated it liked it Apr 01, Jeff rated it liked it Jan 20, Jennifer Lam rated it really liked it Jan 12,

Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever

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